FIT TO LIVE | Profile Feature

  • March 14, 2016
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For those familiar with the brand the ‘Fit To Live’ aphorism was inspired by Martin Luther King, Jr. Detroit Walk to Freedom speech. Though we don’t necessarily feel that Olé Denim is near worth dying for, or think that what we are doing comes anywhere near what Martin Luther King, Jr did for the civil rights movement – for us the ideals of this simple phrase resonates.

“And I submit to you that if a man has not discovered something that he will die for, he isn’t fit to live.”

Life is about finding your passion and pursuing it. Over the course of our life time some of us will be lucky enough to make this discovery and the ‘Fit to Live’ feature is an avenue for us to share the stories of those around us who influence and inspire.

Tomorrow we will be posting our first instalment of the our ‘Fit To Live’ feature on the Journal with Canadian designer Stefan Dukaczewski (MSTRPLN).