Fit to Live Capsule Collection

  • January 6, 2021
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In 2013, our team had the opportunity to take a chance on a dream of ours together and introduce Olé Denim. Over a meal, we discussed quotes, icons and inspirational items that were meaningful to us. A particular quote that we took to heart was Martin Luther King, Jr.’s “If a man hasn’t discovered something that he will die for, he isn’t fit to live.” We’ve carried this “Fit to Live” portion with us as we’ve ran our business and developed products – focusing on the passion we have for design, fashion and building relationships.

Very similar to the production of our denim, we wanted to work closely with a team of people to create something that we believed in and would spend our own hard earned money on. We looked at our environments to create something of high quality that could be utilized in your everyday lives. We used Martin Luther King, Jr’s famous signature to re-create our “Fit to Live” slogan.

This collection includes the Storm Toque, Navy Toque and Black Tee. All garments were made in Canada.

Shop the collection.