Faded with Olé | Feature

  • January 10, 2016
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Though the brand has only been on the market for 6 months now, we have been receiving steady fade progression updates from our customers and we must admit this is pretty fun for us to see. I think this is partially because we were so spent on making these jeans just right the first run, that we spent over 2 years building the first silhouette to our exact specifications. As a result we spent those 24 plus months looking at nothing but rich dark indigo blue denim. Now, 30 some months later, we are starting to see the unique progression and evolution of the 306 as they tell your #FitToLive stories.

Seems unfair for us to keep all these fade stories to ourselves so starting next week we will be posting some of our favourites as part of our ‘Faded with Olé’ feature. We will kick the feature of with an in-house fade profile with Chris Watchorn, partner in Olé Denim.

If you would like to be considered for the feature please send us a few photos through instagram @oledenim or to info@oledenim.com of you and your 306’s.

Photo ‘Side by Side 15oz 306: New vs. 9 months’ Simeon Rusnak