The Inner Workings | Lookbook Visuals by Dean Hilario

  • November 3, 2015
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  • Blog


One of the intriguing processes for the squad at Olé Denim is to catch a glimpse of the brand and product through the lens and perspective of others. Whether this is the way that people share their Olé stories through social media, their Olé fade adventures through Tumblr or their vision for the brand through the lens of the DSLR.

We have been very fortunate to enough to work with some extremely talented individuals from photographers and models to brand owners and interior designers who have opened up their residences and business for us to shoot unique photos sets in. 

For Fall/Winter 2015 we passed the reins to Winnipeg photographer Dean Hilario and solicited the help from our good friend and fellow brand owner, barber and now model (though I am not sure he would like that title much), Kevin Tipan (Harriet) for a Fall look at our staple 13oz 306. 

I had followed and admired Dean’s work through social media for a few year but hadn’t had the opportunity to cross paths with him until earlier this year at a networking event we hosted at Fools + Horses here in Winnipeg. There Dean and I had a chance to finally connect over a few drinks and conversation. 

When Dallas, Ryan and I had a chance to get together and discuss ideas and concepts for our Fall/Winter lookbook I put forth Dean’s name and presented some of his visuals. It was a unanimous design to approach Dean for our Fall/Winter 13oz visuals. We wanted Dean to have free rein on the visual and present them in a way that was unique to his vision but also true to the daily inspirations behind the brand. After a mini creative “summit” we decided to set out around downtown Winnipeg in the area we consider the “backyard” to our shop at 255 Vaughan. On the brisk Tuesday morning that followed Thanksgiving we set out to explore the concrete jungle for a few hours. This photo set was the result of said adventure (here).

If you haven’t had a chance to try a pair of your own you can check out our list of retailers here. And if you are lucky enough to find yourself in Winnipeg you can stroll through the many spots in our lookbook on your way to our shop at 255 Vaughan Street. We are holding it down there until December 31 of this year.

Here are a few of shots that didn’t make the final lookbook but are just as intriguing.

– FitToLive





New Balance | The Woods Pack and Campfire Lager Release Party

  • September 9, 2015
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  • Blog

On Thursday September 17 from 6-9 pm, we will be on location with both of our 306 jeans at Saskatoon’s New Balance located on Broadway Avenue. New Balance will be releasing an exclusive 574 shoe that is exclusive to New Balance locations and Prairie Sun Brewery will be introducing their brand new Campfire Lager. Being from the prairies, we know how well a pair of classic sneakers, a cold beverage and your favourite jeans go together in any season. Swing by the store, grab a beer, try on some product and hang out with Dallas and myself. We look forward to seeing you out!



RSVP here.

Yours Truly