Faded with Olé | Dustin Veitch

  • April 7, 2017
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  • Blog

Name: Dustin Veitch

Occupation: Multimedia Producer and Photographer

Model and fabric: 306 13oz

Wears: 1 year, nearly every day

Washes/Soaks: 2 soaks, 3 repairs

Washing rituals and methods: I dip my Olé’s in a shallow bath of cool water and Woolite Dark. Sometimes I weigh the jeans down, and sometimes I don’t, depending on how ambitious I’m feeling. I let ‘em soak for 45 minutes, drain the tub, fill it again to let them soak for another 20 and gently hang-dry. Next time, I’ll probably just throw them in the regular wash.

Fond memory in this pair: I’ve been wearing my Olé’s just about every day for the last year. They’ve become a regular part of my life, as much as my wallet, boots and watch. They’ve been with me through thick and thin, so it’s hard to pinpoint a specific memory.

Favourite artist/photographer: I can only recite titles of a few of his lauded masterpieces, such as The Tetons and Snake River’ or ‘Moonrise, Hernandez, New Mexico’, but it’s not just Ansel Adams’ images that resonate with me. Not only did he influence the world around him with his artwork, his inspiration also led him to, literally, write the book on it. Many of his techniques are relevant and still taught in today’s largely digital world.

One website you visit daily: the hustle

Social media handle: @faultyflipflap

What’s next for you: It’s never easy to tell what’s beyond the next few rolls of film. I’ve recently started getting my feet wet with large format photography, specifically working on portraiture. It’s been a slow process getting familiar with the equipment and learning how to process the media, but I am at the point where I am starting to see consistent results and I’m proud of that.

Reach out to us at info@oledenim.com to have your pair featured.

FIT TO LIVE | Kyle Michael

  • February 28, 2017
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  • Blog

We sat down with Saskatoon restaurant owner and chef, Kyle Michael to chat career path and his ability to utilize resources. All of this, while doing our best not to be distracted by our indulgence of his culinary talents.

Tell us a bit about yourself and what you do.

My name is Kyle Michael, I am the Chef and owner of The Hollows and Primal Pasta.

We are inspired by the idea of striving for your dreams – what spurred the decision to start up The Hollows and later Primal Pasta?

I moved here (with my wife Christie) to start our own restaurant, so that we could do things the way we wanted to do them – so I can do what I want, when I want.

Has cooking and food preparation always come naturally to you? How did you become an expert in the kitchen?

No, it takes a lot of work and experience. I started young, and I’m still learning.

I love eating but am inexperienced in the kitchen. What tips do you have for people out there like me?

One tip I have is keep making the same thing over and over again until you get good at it.

I remember a few years ago watching a video of you utilizing the entirety of an animal in your cooking. Can you touch on your views of the importance of doing this and how difficult it may be to incorporate into your dishes?

Sustainability is a governing principle for both of our restaurants. Food scraps from the restaurants become food for the animals we use. It is important for us to use the whole animal because of the energy spent raising it. And although it is difficult to learn the techniques required to utilize the whole animal, once you have them, it’s a much more fulfilling way to cook.

A lot of the ingredients you bring into your restaurants are handpicked, can you touch on how ingredients are selected for your dishes?

We have relationships with many farmers, as well as our own horticulturist on staff. We use what they have available and do what we can to make them delicious.

What is coming up in the future for you? Is there anything you can share with the readers and us?

Won’t stop, Can’t stop.

Favourite dish at The Hollows?


Favourite dish at Primal Pasta?

Beef heart Bolognese.

Favourite place to ride the dirt bike?

Duck hunting.

What is your dream bike?

Any bike I actually have time to ride.

The best thing about running your own business?

Being your own boss.

Where can we learn more about you and your restaurant?

Come give us a try @ The Hollows, 334 Ave C South, or Primal Pasta, 423 20th ST. Or check out our websites:
thehollows.ca & primalpasta.ca

Take our advice and stop by to get a taste of what Kyle and Christie are doing in Saskatoon. From casual cocktails and teas to savoury breakfasts or supper dates, these guys are not messing around.

The Launchcast | Episode 17 with Olé Denim

  • February 12, 2016
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  • Blog


Last night, Chris, Dallas and myself sat down with Rick over at The Launch to discuss our venture with Olé. We covered everything from our struggles to our “wins” since the birth of our company. We were also able to talk about being a fashion business from the prairies of Canada, which is not seen often in the denim community and what we plan on doing next.

Listen to the full podcast here.

Yours Truly

The Inner Workings | Lookbook Visuals by Dean Hilario

  • November 3, 2015
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  • Blog


One of the intriguing processes for the squad at Olé Denim is to catch a glimpse of the brand and product through the lens and perspective of others. Whether this is the way that people share their Olé stories through social media, their Olé fade adventures through Tumblr or their vision for the brand through the lens of the DSLR.

We have been very fortunate to enough to work with some extremely talented individuals from photographers and models to brand owners and interior designers who have opened up their residences and business for us to shoot unique photos sets in. 

For Fall/Winter 2015 we passed the reins to Winnipeg photographer Dean Hilario and solicited the help from our good friend and fellow brand owner, barber and now model (though I am not sure he would like that title much), Kevin Tipan (Harriet) for a Fall look at our staple 13oz 306. 

I had followed and admired Dean’s work through social media for a few year but hadn’t had the opportunity to cross paths with him until earlier this year at a networking event we hosted at Fools + Horses here in Winnipeg. There Dean and I had a chance to finally connect over a few drinks and conversation. 

When Dallas, Ryan and I had a chance to get together and discuss ideas and concepts for our Fall/Winter lookbook I put forth Dean’s name and presented some of his visuals. It was a unanimous design to approach Dean for our Fall/Winter 13oz visuals. We wanted Dean to have free rein on the visual and present them in a way that was unique to his vision but also true to the daily inspirations behind the brand. After a mini creative “summit” we decided to set out around downtown Winnipeg in the area we consider the “backyard” to our shop at 255 Vaughan. On the brisk Tuesday morning that followed Thanksgiving we set out to explore the concrete jungle for a few hours. This photo set was the result of said adventure (here).

If you haven’t had a chance to try a pair of your own you can check out our list of retailers here. And if you are lucky enough to find yourself in Winnipeg you can stroll through the many spots in our lookbook on your way to our shop at 255 Vaughan Street. We are holding it down there until December 31 of this year.

Here are a few of shots that didn’t make the final lookbook but are just as intriguing.

– FitToLive





An Afternoon with Olé | South Saskatchewan River

  • October 18, 2015
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  • Blog

Fall is officially here and that gives us the opportunity to enjoy the seasons transition, experience the visual changes to our favourite places and my favourite, wearing jeans daily. Every morning I wake up to different weather, sometimes there’s frost on my car windows and other days the sun shines brightly into my house. I met Brayden at the University of Saskatchewan where we trekked through mud and bushes down to the South Saskatchewan River. On this cold day, I ventured with the slub 15 oz. 306’s. Take a look at the new fades, stitching detail, Kuroki denim characteristics and Brayden’s visuals.





Yours Truly