What is Sanforization?
Have you ever had a pair of jeans that have shrunk a considerable amount after the first few washes? The process of sanforization reduces the amount your denim will stretch from an estimated 10% to about 1%. All of our fabric goes through a sanforization process where the cotton is dampened and is placed in a machine that stretches the fabric through rubber belts and cylinders. This ensures us with a pair of jeans that keeps its size through production and our first washes. This process that takes place at our Kuroki mill gives you chance to personalize a pair of jeans that is Fit to Live for many years.