Originating between friends in Saskatoon, Saskatchewan and Winnipeg, Manitoba Olé Denim was founded in 2013.  The concept behind Olé Denim was quite simple. Take the inspiration of our daily life’s journey and create a product that could accompany us for the unpredictable ride. From uncharted weekends to the lake, miles logged on the open highway on our cruisers to navigating the concrete jungles of our 9 to 5’s. We wanted to create denim that was Fit to Live.

The result of two years of development was the perfect blank denim canvas, honed in its simplicity and rugged construction and all encompassed in its functionality, design and fit. A canvas that would take on authentic personality and character that would document your life’s adventures.

“A man who won’t die for something is not Fit to Live” – Martin Luther King, Jr.



Olé carefully selects denim from Kuroki Denim Mills in Okayama, Japan. Okayama is famous for producing some of the world’s richest textiles. All fabric at Kuroki is rope dyed which entails that the fabric yarns are twisted into a rope and then quickly dipped into indigo baths. This has long been considered the best method for dyeing denim as it prevents the indigo from fully penetrating the fibres, which allows for strong fading to be achievable at an earlier stage.

Olé Denim is proudly designed in Canada and proudly and ethically manufactured in the USA by craftsmen and women with decades of denim experience. Our denim is produced on the highest quality machinery to ensure you get the mileage out of your pair of Olé Denim. It is extremely important to the Olé brand that all people involved in the creation of our jeans from fabric sourcing through production are treated fairly and ethically.

There are only two textiles that get better with age. Denim and Leather. That is why each pair of Olé Denim has a hand crafted and stamped genuine leather patch created by Vancouver native and former Winnipeg leather artisan, Ken Diamond.



The word Olé has long been synonymous as an expression of  approval, triumph and encouragement. Derived from the English word ‘Hello’ and the Portuguese Ola, Olé  has gone on to become an international proclamation of joy and excitement. It is the same feeling we hope you feel when you put on your first pair of Olé jeans.



Recommended Denim Care

Finding your perfect pair of denim must be followed with the right care. This being said, there is no “right” way but we recommend certain denim practices. For starters, our denim is sanforized and does not require a pre-soak.

Washing is a concern for raw denim wearers but we do recommend washing your jeans if they become dirty. This is important because the bacteria and miscellaneous items like rocks can break down the fibres of the denim, which may lead to blowouts. If you desire higher contrasted fades you may wash the denim less often. Even the people of Olé treat their pairs differently but we can agree on washing the jeans to ensure that they last you for a long time.

When washing the jeans we skip past the ocean washes and recommend something simple. Fill a tub or container with cold water and use detergent (Ex. Woolite Dark) to hand wash your Olé Denim to remove stains and odor. Let them soak in that tub for a half hour to 45 minutes before draining the tub. When you are finished washing them,  refill the tub/container with cold water. Flip your jeans inside out and let them soak for another 15 to 20 minutes. After the soaking process, let the jeans hang dry.